Privacy Policy

Privacy Policy

Last updated: January 2026

Supplied Direct LTD (“we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website or purchase from us.

1. Company Information

Supplied Direct LTD
Company No: 10753402
Registered Address:
Suite 310e East Wing, Sterling House
Langston Road, Loughton
England, IG10 3TS

Email: sales@supplieddirect.co.uk

2. What Personal Data We Collect

We may collect and process the following information:

a) Information You Provide

  • Name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Payment details (processed securely by third-party payment providers)

  • Order details and correspondence

b) Automatically Collected Data

  • IP address

  • Browser type and device information

  • Pages visited and interaction data

  • Cookies and similar tracking technologies

3. How We Use Your Data

We use your data to:

  • Process and fulfil orders

  • Deliver products and manage returns

  • Communicate with you about your order

  • Provide customer support

  • Improve our website and services

  • Detect fraud and prevent misuse

  • Comply with legal and regulatory obligations

4. Legal Basis for Processing (UK GDPR)

We process personal data under the following lawful bases:

  • Contract – to fulfil orders you place with us

  • Legal obligation – to comply with tax and accounting laws

  • Legitimate interests – fraud prevention, service improvement

  • Consent – for marketing communications (where applicable)

5. Marketing Communications

  • We will only send marketing emails or SMS if you have opted in.

  • You can unsubscribe at any time by clicking the unsubscribe link or contacting us.

  • Transactional emails (order confirmations, delivery updates) are not marketing and cannot be opted out of.

6. Sharing Your Data

We may share your data with trusted third parties only where necessary, including:

  • Payment processors (e.g. Shopify Payments, PayPal)

  • Delivery couriers and logistics partners

  • IT, hosting, and website service providers

  • Accounting, legal, and regulatory authorities where required

We never sell your personal data.

7. International Data Transfers

Some third-party service providers may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

  • UK GDPR-approved contractual protections

  • Adequacy decisions where applicable

8. Data Retention

We retain personal data only for as long as necessary:

  • Order and invoice records: up to 6 years (legal requirement)

  • Customer service records: as required

  • Marketing data: until you unsubscribe

9. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

To exercise these rights, contact: sales@supplieddirect.co.uk

10. Cookies & Tracking Technologies

We use cookies to:

  • Enable essential website functionality

  • Analyse website performance

  • Improve user experience

You can manage or disable cookies via your browser settings.

For full details, please see our Cookie Policy (where applicable).

11. Data Security

We take appropriate technical and organisational measures to protect your data, including:

  • Secure servers and encrypted connections

  • Restricted access to personal data

  • Trusted third-party platforms compliant with UK GDPR

However, no online transmission is 100% secure.

12. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for their privacy practices or content.

13. Children’s Data

Our website is not intended for children under 16.
We do not knowingly collect data relating to children.

14. Complaints

If you believe your data protection rights have been breached, you may contact us first.

You also have the right to complain to the Information Commissioner’s Office (ICO):

📍 www.ico.org.uk

15. Changes to This Policy

We reserve the right to update this Privacy Policy at any time.
The version published on our website at the time of use will apply.

16. Contact Us

For privacy-related enquiries, please contact:
📧 sales@supplieddirect.co.uk