Privacy Policy

 

Privacy Policy & SMS Marketing Terms
SUPPLIED DIRECT LTD
Company Number: 10753402
Incorporated on: 4 May 2017
Registered Address: Suite 310e East Wing, Sterling House, Langston Road, Loughton, England, IG10 3TS
Email: sales@supplieddirect.co.uk
Website: www.supplieddirect.co.uk

1. Introduction

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit or make a purchase from www.supplieddirect.co.uk (the “Site”), including your participation in our text marketing services.

By using our Site, making a purchase, or subscribing to any services including SMS/text marketing, you agree to the terms of this Privacy Policy in full.

2. SMS/Text Marketing Terms & Conditions

We use a third-party platform, SMSBump Inc., based in Sofia, Bulgaria (European Union), to send marketing and transactional messages. By providing your mobile number and opting in at checkout or via subscription forms, you consent to receive:

  • Order notifications (including abandoned cart messages)

  • Promotional messages about our products and offers

Consent is not a condition of purchase.

Your name, phone number, and order data may be shared with SMSBump for the sole purpose of delivering these communications. These details may also be passed to an SMS operator for delivery.

To opt out of receiving messages, reply with STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. You may receive a final confirmation message. Message and data rates may apply.

For assistance, reply with HELP or contact us at sales@supplieddirect.co.uk.

3. Personal Information We Collect

We collect the following categories of personal information:

a. Device Information

Collected automatically via cookies and analytics tools:

  • Browser type, IP address, time zone

  • Cookie data, page views, product interactions

Purpose: To load and optimise the Site, and analyse user behaviour.
Disclosure: Shared with Shopify

b. Order Information

Collected when you place an order:

  • Name, billing/shipping address, email, phone, payment details

Purpose: To process your order, confirm payments, ship products, detect fraud, and send updates.
Disclosure: Shared with Shopify

c. Customer Support Information

Collected when you contact us:

  • Name, email, phone, address

Purpose: To respond to queries and provide support
Disclosure: May be shared with internal teams or third-party support platforms

4. Minors

This Site is not intended for individuals under the age of 18. We do not knowingly collect data from minors. If you believe a child has provided us with personal information, please contact us immediately for deletion.

5. Sharing Personal Information

We only share your personal data with trusted service providers:

  • Shopify – our e-commerce platform

  • SMSBump – for SMS marketing

  • Legal authorities – if required by law or court order

You can view Shopify’s privacy policy at: https://www.shopify.com/legal/privacy

6. Behavioural Advertising

We use tools like Google Analytics and advertising cookies to serve you targeted ads based on browsing behaviour. You can opt out of this by visiting:

7. Use of Personal Information

We use your data to:

  • Provide and fulfil orders

  • Process payments

  • Deliver updates and marketing

  • Improve our products and services

  • Comply with legal obligations

8. Legal Basis for Processing (GDPR)

If you are a resident of the European Economic Area (EEA), we process your data under one or more of the following lawful bases:

  • Your consent

  • Fulfilment of a contract

  • Compliance with legal obligations

  • Our legitimate business interests

  • Protection of your vital interests

9. Retention of Data

We retain personal information for as long as necessary to fulfil the purposes described above unless the law requires longer retention. You may request deletion by contacting us (see “Your Rights”).

10. Automated Decision-Making

We do not engage in automated decision-making that significantly affects users. Shopify may use limited automation (e.g., fraud detection via denylisting IPs or cards).

11. GDPR – Your Rights

If you are in the EEA, you have the right to:

  • Access the personal data we hold about you

  • Request corrections, updates, or deletion

  • Withdraw consent

  • Object to processing

  • Data portability

Contact us at sales@supplieddirect.co.uk to exercise your rights.

Your data may be initially processed in Ireland and transferred to Canada or the United States for storage and processing. Read more: Shopify GDPR Guide

12. Cookies

We use cookies to improve your experience, track usage, remember preferences, and assist with advertising.

Key Cookie Categories:

  • Necessary cookies – e.g., cart, checkout, customer login

  • Analytics cookies – e.g., Shopify analytics, landing pages

  • Advertising cookies – for marketing and tracking across platforms

Cookies may be “session” or “persistent”. Persistent cookies remain on your device until they expire or are deleted (30 mins to 2 years typical lifespan).

To manage cookies, visit: www.allaboutcookies.org

13. Do Not Track

We do not alter data collection or use practices based on “Do Not Track” signals, as no consistent industry standard exists.

14. Changes to This Policy

We may update this policy from time to time to reflect operational, legal, or regulatory changes. Last updated: 27/01/2021

15. Contact Us

If you have any questions about this Privacy Policy or wish to make a complaint, contact us at:

SUPPLIED DIRECT LTD
Email: sales@suppliedirect.co.uk
Address: Suite 310e East Wing, Sterling House, Langston Road, Loughton, England, IG10 3TS

If you are not satisfied with our response, you may contact your local data protection authority.